My son-in-law is visiting from Sydney, back in Auckland for Christmas and New Year celebrations. He is a middle manager in one of Australia’s biggest IT testing teams (in financial services). The group’s growth over the past seven years has been phenomenal, from less than ten people to 700. Of these, 400 are based in Sydney and 300 in India.
That’s a substantial investment in Indian IT by an Australian business, an investment in high tech jobs that has strengthened the Australian operation even as it has boosted the economy in Mumbai.
From what I gather, growing expertise and experience mean that the bulk of investment in expanding capacity will take place in India, not Sydney. As they acquire greater technical expertise and better management skills, expect offshore contractors there to play an increasing role in this sector, and others, and begin displace their home-based counterparts.
A farewell to footloose services?
This got me thinking – where is white collar employment headed? What does it mean for the future of New Zealand (and Australian) IT? And, of interest to me, what does this mean for our cities?
Are we looking at a repeat of what happened to manufacturing – where producers have migrated to the lower cost, increasingly skilled labour forces of China and Thailand, for example? Sure, locally oriented production (building materials and the like) has remained in New Zealand, but little high value manufacturing other than that associated with primary production and a few exceptional entrepreneurial producers survives. From 2000 to 2011 New Zealand manufacturing lost 25,000 jobs (down 10%). 46% of these went gone from Auckland (down 14%).This got me thinking – where is white collar employment headed? What does it mean for the future of New Zealand (and Australian) IT? And, of interest to me, what does this mean for our cities?
Are we now looking at something similar in the white collar sector, especially among producer services?[1]
Take one of our biggest, Telecom New Zealand. The company retained some call centre capacity in New Zealand when it restructured in 2009, but the expansion plan favours new investment in Manila. Keeping a New Zealand presence looks like a strategic move, about the consumer interface and brand management, not about reversing the tendency to invest in services offshore. And it was acknowledged by Telecom that while knowledge of products and services was usefully served from New Zealand in areas “where specific, technical knowledge was particularly important, offshore staff have delivered strong results ... [and] ... the offshore operation recorded our highest ever level of customer satisfaction for broadband support in December”.
Falling behind in the IT employment stakes?Incidentally, the bias this example in favour of greater technical knowledge offshore differs from the findings of a US study[2]. This suggested that off-shoring impacted mostly on medium and low level skill occupations, creating a higher skill bias among those remaining.
If we want to limit New Zealand’s loss overseas to lower skill jobs, extra investment will be needed in building the quantity and quality of investment in technical education and training. But with the collapse of many financial institutions, and ownership of our major players offshore, it may be too late: perhaps we already lack the depth of IT smarts, for example, needed to hold our place in the world’s financial and producer service sectors.
Of course, off-shoring among the upper echelons of the white collar sector has been going on for a long time as New Zealand companies have been absorbed by overseas principals. The result is generally that senior management, IT control, and high tech jobs end up elsewhere, even if some production or distribution remains here. In terms of economic theory, increasing trade based on specialisation and comparative advantage should increase net welfare in both exporting and importing nations as each plays to its specialisations and its strengths. It should be no different for services.
Unfortunately theory is not enough. The necessary assumption that comparative advantage is static does not hold. In fact the gains in skills and experience to the service exporting country as experience accumulates may be reinforced by selective migration depleting the skills and experience of the importing country. The impact on our cities – time for a rethink?
Either way, the loss of high or low skill capacity to overseas suppliers, through loss of control of our companies or outmigration, raises important questions. The one I am interested in is how we can plan for the future of our cities if we cannot assume a strong, growing white collar sector?Perhaps we should qualify our plans for Auckland by contemplating the impact of a ground-shift in white collar employment as a result of the migration of current and future professionals and managers to Sydney and beyond, and of mid-level skilled technical tasks to lower cost Asian suppliers.
Ambitious plans for a burgeoning Auckland CBD, the land use transformation and infrastructure investment required to shape it do not reflect the possible impact of a white collar slow down. Quite the opposite: business and technical services are picked as the big performers necessary to meet Draft Plan goals according to the background papers, with no discussion of where the threats to such optimistic growth forecasts are coming from. [3]So what has been happening?
I looked at recent white collar employment growth. According to Statistics New Zealand Auckland gained 88,000 jobs from February 2000 to February 2010 (20% growth) with 84% in white collar sectors. The rest of New Zealand gained 211,000 jobs at the same rate (also 20% gain), but only 47% of these were in the white collar sector.So white collar employment was the big driver in of New Zealand’s economy over the decade, and accounted almost entirely for Auckland’s job growth.
A decade of two halvesSolid growth came to an end in 2008 (Figure 1). Around 85% of the decade’s new jobs were in place by 2005: employment grew by 261,000 between 2000 and 2005 but by only 46,000 between 2005 and 2010. The figures for Auckland were 81,000 and 15,000 respectively.
There was a decline in non-white collar jobs between 2005 and 2010, reinforcing dependence on services for growth. Nationally 84,000 new white collar jobs were partly offset by a loss of 38,000 elsewhere. Auckland gained 32,000 white collar jobs but lost 17,000 non-white collar jobs.
Figure 1: Employment Growth in Auckland and the Rest of New Zealand, 2000-2011Clearly we cannot afford to take the future of white collar employment for granted.
Is this decade going to be different?
It got a more interesting last year, and a little more promising. Auckland staged a recovery between February 2010 and 2011, driven by 8,600 new white collar jobs out of a 9,000 gain overall. White collar employment stalled in the rest of New Zealand, which recorded a decline of 3,100 jobs.
Does this represent a recovery, a turning point perhaps? With Auckland starting to grow ahead of the rest of New Aealand, and white collar servcies resuming their pre-2008 growth trajectory?
It’s probably too soon to say. These are small numbers coming in the course of what could be a drawn-out downturn. I like to think that we are looking at accelerating growth founded on a strong producer services sector. But I fear we may not be.So what jobs are growing and what are their prospects?
When we look closer at the composition of white collar job growth (Figure 2) we see:
When we look closer at the composition of white collar job growth (Figure 2) we see:
- It depended heavily on community services (education, health, and government) especially outside Auckland. These jobs will not migrate offshore, so that’s good. Unfortunately, economic conditions mean they will have minimal medium-term growth.
- Personal services (arts, recreation and others) have been slow growers. So much for economic salvation by the creative sector. Unfortunately, these activities depend on discretionary spending; they follow rather than lead growth. So don’t expect too much from them as incomes stall and discretionary spending falls.
- Commercial services (finance, real estate, information and media, professional and scientific services, and administrative support to business) held up longer outside Auckland than inside, but the rate of growth fell sharply. Herein lies the biggest long-term threat: these services are most vulnerable to offshore supply and lack of investment, especially in human resources. On the plus side, the bulk of Auckland’s 2011 gain was in this category.
Thinking about the future
I wish I could feel as confident about Auckland’s growth as the authors of the city's Draft Spatial Plan. But in light of the vulnerability of our white collar sector, I can’t, despite a better employment performance in the commercial service sector last year. And I certainly would not be relying on strong long-term growth in that sector to underpin heroic land use assumptions and big spending commitments.
I am not sure how we might respond to the threat to white collar employment in Auckland. I guess I would start by addressing our education and training capacities, and maybe continue to explore ways of boosting innovation and development appropriate to our capacity and our setting (and not built simply around comparisons with other post-industrial, western cities!)
And I would certainly address the relative cost of investing in IT and other producer services here, considering issues around infrastructure and public spending, local and central government regulation, and appropriate land use strategies for modern producer services. As I see it, though, it will be a long time before Paul might bring his family home permanently, if at all, and enjoy the sort of challenging, high tech (and well-rewarded) job he has at the moment.
[1] By producer services I mean those that primarily service the needs of other businesses and perhaps government rather than households. Of course, there is some cross-over between markets and categories.
[2] Crin R (2009) “Service Offshoring and White Collar Employment” Institut d.Analisi Economica, CSIC, Barcelona
[3] Despite positioning Auckland as an innovation hub in Asia Pacific, all the international indicators considered are about relativity with cities in Europe, North America, or Australia. See Auckland Council (2011) Background Paper: Auckland Economic Development Strategy, especially p.103